Our History

We have been family-owned since 1964 and in the same location since 1970. Formerly known as Lincoln Avenue Schwinn, we are now a Trek dealer and have been since 1995.

The origins of the bike shop can be traced back to the 1940’s, where it occupied a corner building just off of Main Street in Goshen (now home to Tony’s Famous Grill). Louis Stoffel bought the business in 1964 and moved it just down the road to a new location, built to be a Schwinn concept store in 1970. Louis’s daughter and son-in-law took over the business in 1986 and run the shop to this day. The bike shop recently underwent a complete interior remodel to bring it up to date and ready for the next fifty years.

We are proud to have been a part of the Goshen community for so many years and to be your hometown cycling resource. We look forward to serving you all in your cycling needs as Goshen is transforming into an increasingly bike-friendly community.


Premier Dealer

Besides Trek, we carry a few other brands, most notably Terra Trike. Since we began carrying these recumbent trikes, we have become one of the Top 20 dealers in the country two years running. As a Premier Dealer, we stock every model in the Terra Trike lineup, as well as many of their accessories.

Though we are a Platinum Level Trek Dealer, we realize that there is no way for us to stock every model, size and color of bike that Trek offers. Because of that, we will order a bike for you to try without holding you to the purchase. (on higher-end bikes, we do require a deposit to ensure your commitment to the purchase)

What We Carry


Bike Brands



Accessory Brands